Google Adwords Advertising - Best way to promote your business online
Have you started a business and want to promote your business across to various people around the world? Now, you can promote your business online from anywhere in the world using Google Adwords,the best way to advertise your business online. Whether you want to sell products, buy products, offer business services, conduct auctions or just want to advertise your company name, you can create a website and advertise it to the entire world through "Google Adwords”.
"Google Adwords" is an online advertising tool offered by Google, which enables millions of people in the world to promote their business by advertising their websites on the internet. Google Adwords offer Local, national and international distribution. So, whatever your business attraction hub may be, you can easily promote your websites through Adwords. If your product is targeted towards a limited circle of people, then you can choose the distribution pattern as your City. If it's targeted across the entire nation, you can choose the distribution hub as your country. Else, if yours is an international product or service, you can advertise your site across the entire world.
Over the years, Google Adwords has become very popular and has emerged as the undisputed and number One mode for advertising business online. In fact, many companies have now refained from giving advertisements through TV and magazines, and have chosen Google Adwords instead.
What is Google Adwords? How does Google Adwords work?
Google Adwords is basically a PPC(pay-per-click) advertising campaign, which means that anyone can advertise their websites on the internet for people to visit and go through their products or services. Adwords displays your website ads through Banners or links on various websites, and whenever a visitor sees your ad and clicks on your ad to see your website, you need to pay Google. Google charges meagre amounts for displaying ads, for each ad click. For example, if you have started a retail shopping business and created a website for your shop, you can advertise it on the internet for people to know about your shop.
What are the Benefits of using Google Adwords?
Unlike other modes of advertisements such as TV, magazines, Newspapers which target a limited audience, Google Ads can target the entire people around the world.
Further, the great benefit is that you don't have to pay for displaying your ads. You need to pay only when someone clicks on your Ad. Now, that's really a great benefit. Unlike other advertising modes like TV and newspapers which charge you just for displaying your ad, Google charges you only when an interested visitor clicks on the Ad to view your product. Additionally, as your Ads are displayed continously across thousands of websites, people will get familiar with your website, that even if they ignore your Ad during the first few days, they will certainly be drawn to check your ad, out of curiosity.
Control - Google Adwords gives you complete control of your ads, when they appear, the content and how much you pay per click. With a wide range of options, Google Adwords allows for your advertisments and website to be optimised to the highest conversion rate V.B.Solutions expert Adwords team can help you achieve these results!
Reach - 85% of internet users in India are exposed to AdWords Ads on sites such as Google, MySpace, Yahoo, Rediff, Msn & You Tube. When users make a search on Google, they may see your advertisment. The potential database of visitors and customers that you can reach with Google Adwords is extensive.
Cost - You only pay when a user clicks on of your ads. Pay Per Click (PPC) advertising is very cost effective This means that you only ever pay if the visitor actually comes to your site. By them clicking your advertisment it proves that they are actually interested in the product that you are offering, and are thus more likely to buy the product or service you are selling.
Relevant - Google Adwords Ads are shown only when internet users are searching for the search terms that you specify as relevant to your site This means that you have complete control over which visitors you are willing to pay for or not.
With Google Adwords advertising, your website will be guaranteed front page exposure for the chosen keywords immediately (or maybe delay in just minutes). It can gain new leads and boost your Return on Investments (ROI) while lowering your advertising costs.
Pay-Per-Click Campaign (Google Adwords)
is now the most dominant form of online marketing & advertising. There has never been an easier and faster way to deliver your marketing message to people searching for your products or services.
Our services include: -
Campaign set-up & keyword research
Setting up a successful Pay Per Click (PPC) Campaign is a time consuming process which involves the following: -• There are various search engines and sites offering PPC services. Which are the ones that best meet your objectives and what are the differences between them?
• Your bidding prices for different keywords will affect their positions on the ads display. What is the best pricing to offer?
• Is your ad copy compelling and unique? An effective ad copy will result in higher conversion rate.
Keywords bidding management
Pay Per Click listings work around a model where prices for individual keywords vary from time to time. Constant monitoring and adjusting is necessary to ensure your bids will always achieve efficient and cost effective results.Our PPC Professionals can: -
• Increase click through rates through increased keywords relevancy.
• Target ad copy towards geographical locations.
• Create compelling and unique ad copy to improve conversions.
• Create effective landing pages to ensure higher ROI.
• Adjust ppc campaign to deliver cost effective and efficient results.
• Lower costs by eliminating non-converting or non-performing clicks.
Campaign tracking & reporting
Success of a PPC Campaign is measured through constant tracking, analysis and reporting. Our analysis, tracking and reporting are done on a regular basis to determine: -• Click Through Rates
• Bounce Rates and Conversion Rates
• Percentage of converting clicks
• Costs of Clicks Vs Effectiveness of Clicks
• Performance of various geographical locations
• Importance of impressions VS Marketing Objectives.
Google Adwords started as a PPC advertising program that allows advertisers to promote their products and services on Google's search results (represented by the green lines below). Google has since expanded the program to include different charging models, i.e. cost-per-impression and cost-per-action, and advertising on non-Google websites, i.e. Search Partners (e.g AOL) and Content Network (Google Adsense participants). Google now also accept image ads, video ads and gadget ads, in addition to the original. text ads.
Thanks to the PPC charging model and higher conversion rates because of its keyword-based targeting, Google Adwords delivers higher ROI and making it arguably the most cost-effective advertising method available today.
What is Pay-per-click?
Pay-per-click (PPC) is a charging model, whereby you
only pay if somebody clicks on your ad. In Google Adwords, you're
basically bidding for keywords by setting the maximum Cost-per-click
(CPC). When someone searches for "hotel india" for example and clicks on
your ad, you're charged not more than your maximum CPC for that
keyword. If he/she doesn't click on your ad, you're not charged anything
at all.
Why Google Adwords?
Compared to traditional print, tv, radio and outdoor ads, Google Adwords has several key advantages:• Reach anyone, anytime and anywhere in the world.
• Ads are cheaper to produce.
• Target your ads by keyword, time, demographics and geographical location.
• Advertising rates are more affordable.
• Basically, free advertisement if nobody clicks on your ads.
• Better control by setting your maximum bid prices and daily budget. Publish your ads and start getting sales enquiries within the hour.
• Track campaign performance, including measuring ROI automatically.tools to optimize your campaign for even better conversions.
How much Does Google Adwords Cost?
Costs of Pay Per Click AdvertisingGoogle AdWords costs can be controlled in several ways: through a daily budget; through Cost- per-click Bidding; and through a quality score.
Daily Budgets
A Google Adwords campaign can be setup using a daily
budget (per campaign) and a one-time activation fee. This daily budget
will determine how many times your advertisement can be shown each day
when someone searches on your specific keywords. The amounts you spend
are totally controllable and up to you. This budget can be adjusted as
often as you like there is no minimum spend, although the greater your
daily budget the more frequently your advertisement will appear. A low
budget would result in your advertisement not appearing every time your
key word is search on. Once your budget is reached for the day, your ads
will stop showing fot that day.
Cost-per-click Bidding
Cost-per-click bids determine how much you are
willing to pay every time someone clicks through to your advertisement
after it shows up on a Goggle search. Organisations bid on specific
keywords, the higher the bid the more likely the advertisement will be
seen as a result of a search on that specific keyword.
Quality Score
All advertisements submitted for Google AdWords are
measured for quality resulting in a ranking or score. This quality score
is based on the relevancy of your advertisement, what keywords you use
and the quality of your web site. Quality. Scores measure how relevant
your keyword, ad group, and webpage is to a user's search. It helps
determine when and where your ads appear. Also, the higher a keyword's
Quality Score, the lower its cost-per-clicks (CPCs) and the better its
ad position.
How does Google choose where my ad appears?
Google uses two criteria to decide where to place
your ad relative to your competitors. Firstly, it uses the maximum price
you've elected to pay. For example, you might indicate that you're
prepared to pay no more than 5p per click. However, Google's success has
been based on how relevant its search results are and this applies to
the "sponsored listings" (those provided by Adwords) as well as the
natural listings (those that are not paid for).
What this means is that Google takes relevance into account when it decides how high up the sponsored listings your ad appears. It does this by examining the text of the ad and comparing it to the phrase the user is searching on.
For example, let's imagine you sell digital cameras. Your competitor also sells them and his ad says something like:What this means is that Google takes relevance into account when it decides how high up the sponsored listings your ad appears. It does this by examining the text of the ad and comparing it to the phrase the user is searching on.
Buy your Digital Cameras here
We stock the best range at the lowest price
If your ad says something like:
Sony Cybershot Digital Cameras
Buy Your Cybershot Digital Cameras here. Low prices, excellent service.
...then your ad will appear above your competitors if
someone searches on "sony cybershot digital camera" if you bid the same
price, or even, often, if your competitor bids more than you.
The exact weighting Google gives to the relevance compared to the price is not known but you should work on the basis that relevance is at least as important as price. It should be your target to appear above your competitors and paying less to do so.
The exact weighting Google gives to the relevance compared to the price is not known but you should work on the basis that relevance is at least as important as price. It should be your target to appear above your competitors and paying less to do so.
AdWords Setup Package
Starting Prices 5000 Rs for 20 -100 Keywords for 1 Site + Landing page design advice
Contact Me for Package : mcarajendra@gmail.com
Mob :- +91-7503856451
How does it work?
We Firstly finds out about your business, your markets and your competitors, and establish what products or services you want to promote. We'll work out an initial AdWords strategy for your business, write your first few adverts and setup your first campaign. You can either leave this all to us, or if you want to be more involved we'll explain everything and show you what we do?
When the campaign is running, we'll then show you how to monitor it and understand the results. Everything you need in fact to get you started.
